Pahimman yli

Giving a Bbig hand for ’em families!

Corona came, and swept pretty much everything ordinary into new, uncharted territories. For too many, #lockdown has led to being financially hit in a massive way, one of the most vulnerable ones being low-income families. We sure wanted to help! Together with a bunch of kind-hearted lawyers, digital design agency Px8 and charity organization Hope ry, we created a campaign to help these families in a longer term. Still going strong, btw!

What

Pahimman yli -concept idea is nice and simple: by donating 300 euros, you directly help one Finnish family over the worst corona distress. The donation goes to the families in full as 300 € food voucher, distributed by Hope ry. Due to the urgency of the situation, we jumped into action and put the campaign together. In just a few days, we were ready to roll out the campaign and start contacting people and companies – and yes, the help has been reaching fam’s-in-need ever since.

Results

After just a few weeks, we’re already close to crossing the border of 100 helped families with more than 25 000 euros’ worth of food and daily hygiene products. We’ve been truly amazed and grateful to see so many of our friends join the cause. There’s still a lot of families out there to help, so check out pahimmanyli.fi and @pahimmanyli for more info & how to to participate. Bbig thank you to everyone who already did their share!

What’s your creative craving?

We’re down for a creative fling or forever after, so hit play and hop on the fast lane! Get your fix with delicious concepts, out-there ideas, that one missing bit of brand or the whole shebang.

Go on, challenge us! Let us know where you’re at and where you want to go. Leave the rest to us – we’ll get back to you with a serving suggestion.