Jokerit Playoffs

How hockey cowboys stole the attention

Campaigns & Concepts

KHL playoffs come in faster than you’d think, with little warning about when actual game days are going to hit the calendars. So, the minute Jokerit was in the clear about playoffs details, we started planning a campaign that would generate game heat and fill Hartwall Arena to the max.

What

Dynamo. One of the biggest and most successful hockey clubs in KHL. The odds were not great – Jokerit had already lost to the team 11 times nonstop and fans had named Dynamo “Peikko” (troll).

Together with Jokerit, we decided to own the situation with a humorous, fearless and colourful playoffs campaign. Strong Russian vibes and bold messages took over Helsinki throughout OOH, DOOH and social media, with supporting street posters around Itä-Helsinki.

Results

Great reach in digital channels and more than good ticket sales in the playoffs home games.

What’s your creative craving?

We’re down for a creative fling or forever after, so hit play and hop on the fast lane! Get your fix with delicious concepts, out-there ideas, that one missing bit of brand or the whole shebang.

Go on, challenge us! Let us know where you’re at and where you want to go. Leave the rest to us – we’ll get back to you with a serving suggestion.