Dynamo. One of the biggest and most successful hockey clubs in KHL. The odds were not great – Jokerit had already lost to the team 11 times nonstop and fans had named Dynamo “Peikko” (troll).
Together with Jokerit, we decided to own the situation with a humorous, fearless and colourful playoffs campaign. Strong Russian vibes and bold messages took over Helsinki throughout OOH, DOOH and social media, with supporting street posters around Itä-Helsinki.
Great reach in digital channels and more than good ticket sales in the playoffs home games.