JAAKON. Jiiraten ja höyläten!

Identity for a building company doin’ it right

JAAKON is def among the good guys, and that’s a huge when renovating people’s homes and premises. To get their business fully launched, JAAKON needed a brand identity – one that would communicate hands-on attitude, great quality and reliability in a warm, easy-to-approach way. Having great experiences of JAAKON services (they fully renovated the much-loved space of our creative flowery child BUD), we did just that. Enjoy!


JAAKON is a building company with warm, no-BS kinda approach to good renovating and all things related. They strive to make it all perfect on the first attempt – that’s why with the visual identity, we embraced leveler’s straight lines in a clear, almost minimalistic way. Combined with feel-good tone-of-voice and photography, the brand was ready to go.


JAAKON is busy taking their business to the next level and rocking the renovation scene as a modern, reliable building company. And if you’re lucky, you just might spot their van driving around Helsinki from one renovation location to the next

What’s your creative craving?

We’re down for a creative fling or forever after, so hit play and hop on the fast lane! Get your fix with delicious concepts, out-there ideas, that one missing bit of brand or the whole shebang.

Go on, challenge us! Let us know where you’re at and where you want to go. Leave the rest to us – we’ll get back to you with a serving suggestion.