Too often tech-savvy services are promoted with dull-ish how-to -videos, gaining little viewers. We wanted to shake things up and approached the task from a different angle. Since the service was still at prototype level, we didn’t need to get locked to a specific user interface – rather, the goal was to give a fool-proof feeling of the prototype’s basic idea and ease-of-use, with a creative touch.
The resulting videos share the same philosophy, with both of them approaching the service from a very humane perspective. In the first one, performance artist / dancer KEliel sparks his creativity to the vid through dancing. The second video introduces us to a student and her counsellor, who share us their mutual real-life good-vibes about the ease of use of the service.