MEET FREDI

Say hello to Fredi, Pizza Rustica’s charmingly relatable brand mascot! Rustica is the official pizza for players, gamers and sports fans, known for its big size, even larger flavors, and cheeky tonality. We wanted to bring true gamer spirits and occasional #kalsarikännit back - so here's Fredi, with all his expressions, everyday hustles and hobbies.

Fredi's journey started as a fun Christmas campaign and has evolved ever since. Today, he's already part of Pizza Rustica, bringing people and all sorts of hungry players together.

Animated illustration by superb Joona Aalto / Jellispagetti.