Markkinointiuutiset: Community-driven marketing works!

Community-driven marketing works – and we have proof! We’re thrilled to celebrate our client Kennelliitto, whose World Dog Show 2025 has been honoured with the Helsinki Travel Award.

In August, more than 23,000 dog owners from 73 countries gathered at Messukeskus Helsinki, showing just how powerful shared passion can be.

After designing the event’s visual identity and main campaign, we watched the marketing come to life — turning into a world-class celebration of dogs, joy, and togetherness. Huge thanks to the City of Helsinki, Helsinki Partners, and all the amazing partners who helped spread the dog love across the city.

Thank you Kennelliitto for your trust and vision – and congratulations on this well-deserved recognition!

Read more: Markkinointiuutiset 30.10.2025