The World Dog Show 2025

The Finnish Kennel Club is hosting the FCI World Dog Show in Helsinki in August 2025, bringing together thousands of dog lovers from all over the world. In a need for a visual identity with dogs strongly visible in the logo, The Finnish Kennel Club wished for the event visuals to represent a clear,  unmistakably Nordic style, with a bit of cheerfulness in the mix, too. The new visuals were finalized with animated movement, playfulness, and a copy celebrating dogs’ barks in different languages. Job well done, we are now all eagerly waiting for the big gathering of dog enthusiasts. Haf haf!

“Our cooperation with BBO in designing the logo went great! The end result is a stylish, feel-good logo that is recognizably around the world. I believe both Finnish and foreign dog enthusiasts are eager to display the logo by purchasing various event-related products, such as bags, t-shirts, and pins. Because who doesn't love a happy bunch of WDS2025 dogs!” Liisa Suoninen, Head of Communications, Kennelliitto