Sydänliitto is all about the heart. Europe's first (and the world's second oldest) heart organization has two very important goals: that no heart patient would be left alone with their illness and that fewer and fewer people would get sick. Supporting, educating, lecturing, and offering nationwide support for patients with cardiovascular diseases takes resources, and this is where Sydänten sankarit steps in.

Sydänten sankarit is a new donator program for Sydänliitto’s monthly supporters. Together with Sydänliitto, we created a solid, easy-to-communicate concept and visualized it with an adorable, cheery heart mascot Pumppis. Sydänten sankarit was launched with a multichannel Mun sydän campaign, doubling the number of donators during the first few campaign weeks.