SUPREMA LAUNCH

LAUNCH STRATEGY

TVC & VOD ADAPTATIONS

BRAND AMBASSADORS

DOOH DESIGN & EXECUTION

SPECIAL OOH CAMPAIGNS

SOCIAL MEDIA STRATEGY & EXECUTION

PR & WOM STRATEGY (w/ BUCKET AGENCY) MERCH

Dr. Oetker’s latest pizza innovation deserved a launch as elevated as Suprema’s taste, size, and branding. Our 360° launch strategy embraced the global Suprema brand platform, positioning high culture as a mark of quality — in a deliciously bold, engaging and uplifting way. Drawing on Suprema’s flamboyant classical music theme, we brought the concept to life with iconic local ambassadors: legendary choreographer and dancer Jorma Uotinen, and renowned style journalist Sami Sykkö.

Suprema captured the hearts of Finnish pizza lovers with amazing results. On top of extremely highly performing WOM and PR (strategy & execution Bucket Agency), engaging social media strategy and execution, and special OOH executions, the campaign culminated in grand DOOH takeover around Helsinki, supported by tailored TVC and VOD adaptations, ensuring Suprema's grand entrance across every channel.

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