Jokerit. Ice Hockey Momentum

Building brand momentum on
and off the rink

Ice hockey is all about dedication, passion, sweat – and fearlessly celebrating your team's colors. As the lead agency for Jokerit 2017–2019, we started the journey with creating a 3-year action plan and marketing strategy. Think redefined values, coherent and consistent brand identity, strong tone of voice and bringing the players into the centre of attention.

The launch of #JOKERITMOMENTS helped us to raise Jokerit’s social media audience with 30 % and organically got thousands of fans to share their best hockey moments – all leading to steady momentum in both B2B and B2C sectors.

Results? Annually, 300.000+ hockey lovers attended the games at Hartwall Arena, with several new target groups finding the excitement of live hockey through new theme game concepts.